Location: Mumbai

Job Type: Full-time

Experience: Open to freshers

About Alma

Alma is a kind-fashion brand crafting timeless, eco-conscious handbags using innovative plant-based leathers — primarily for the U.S. market. As we prepare for our Kickstarter campaign and brand launch, we're looking for a hands-on, detail-oriented Creative Assistant to support us across content creation, communication design, social media, and branding initiatives.

Who We’re Looking For

We’re looking for a Fashion Communication Design graduate who’s excited to take on a dynamic, creative role across branding, marketing, digital storytelling, and communication strategy. If you’re passionate about content, design, and storytelling — and thrive in a fast-paced startup environment — this role is for you.

Key Responsibilities

1. Content Creation & Digital Design

• Create visually engaging and brand-aligned content including reels, stories, product graphics, and digital campaigns
• Style and shoot in-house content (photo + video) for social platforms like Instagram, Pinterest, TikTok, LinkedIn, etc.
• Edit videos and photos to create compelling visual narratives for our audience
• Design graphics, newsletters, product cards, and marketing assets using Adobe Suite, Canva, Figma, etc.
• Repurpose UGC (User-Generated Content) and influencer collaborations into engaging posts and reels

2. Social Media & Brand Communication

• Manage and schedule posts across Instagram, Pinterest, TikTok, LinkedIn, and other relevant platforms
• Write captions, newsletters, and campaign copy that reflect our brand voice and values
• Engage with our audience on social platforms with warmth, clarity, and consistency
• Experiment with creative formats and storytelling techniques to boost reach and engagement
• Monitor trends, hashtags, and formats to keep Alma’s digital presence fresh and relevant

3. Design & Product Development

• Contribute to the planning and design of new collections, from research to final product approvals
• Prepare detailed spec sheets, coordinate with sample makers, and oversee the prototyping process
• Conduct trend forecasting and market research to inform future designs and collection planning
• Provide creative direction on materials, finishes, and styling for both product development and brand visuals

4. Brand Building & Research

• Collaborate with the team to shape Alma’s visual and verbal identity across platforms
• Conduct ongoing research on competitors, market trends, and global branding practices
• Brainstorm and pitch creative ideas for campaigns, content series, and brand storytelling
• Work closely with photographers, videographers, and strategists to plan and execute campaigns
• Provide creative support during brand and product shoots — from scripting to styling.

Requirements

• Graduate in Fashion Communication Design \ Leather Design \ Fashion & Lifestyle Accessory Design or a related creative/design discipline
• Proficiency in tools such as Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, etc.
• Strong visual and graphic design skills with an interest in storytelling
• Photo and video editing skills, with an eye for content creation for social media
• Excellent communication and writing skills with a strong aesthetic sensibility
• Bonus: Knowledge of any 3D software like 3D max, Fusion 360, etc.
• A proactive, curious mindset — ready to learn and grow within a dynamic startup team

Why Join Alma?

• Join a purpose-led brand that blends thoughtful design with environmental responsibility
• Work on meaningful projects spanning content creation, brand storytelling, and digital marketing
• Learn in a collaborative, creative environment that encourages experimentation and ownership
• Gain firsthand experience in building a brand from the ground up
• Work closely on a brand entering global markets — gain unique insight into international communication and design standards