Key Responsibilities:



• Define scope, recommended approach, strategies, and plans for the application, integration and adoption of digital marketing technologies and platforms
• Recommend appropriate website measurement tactics tied to business goals
• Maintain documentation of features and reporting procedures
• Full engagement with the design, implementation, execution, measurement, and refinement of core marketing technologies
• Perform tag audits Identify opportunities for tagging efficiency and provide solutions
• Setup and manage Google Analytics and Google Tag Manager as per business requirements
• Provide in-depth and insightful custom reports to communicate key metrics and findings. Create custom dashboards and auto-scheduled reports to represent the same.
• Developing actionable insights and presenting learning from analysis, including recommendations to the Managers
• Monitoring and analyzing digital media and marketing trends and benchmarks