Job description

• Responsible for email & omni-channel marketing program development, including creating plans for segmentation, testing, and deployment, and continually evaluate these for improvements.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Create way-forward & quarterly review decks and setup cadence calls to take client management through it
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Salesforce Marketing Cloud such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing