Responsibilities:

• Partner with Growth Marketing to ensure campaign success.
• Responsible for all campaign pacing and optimization efforts to ensure delivery is met and campaign KPIs are achieved.
• Design and track metrics on external and internal data, ensuring the continuous improvement of outcomes through an iterative process and test-and-learn strategies.
• Develop and implement advanced analytics approaches including statistical modeling and machine learning techniques.
• Analyze big data (structured and unstructured) and understand trends to provide actionable insights that impact the business bottom line across analytics initiatives.
• Display strong storytelling and articulation skills to convert the analytical output into clear, concise, and persuasive insights and recommendations for a technical and non-technical audience
• Create advanced reports and dashboards to facilitate faster decision-making for acquisition and retention teams.
• Should have expert knowledge in at least one of the statistical soft wares - SAS, SQL, R, Python, Excel VBA, BI platforms (Tableau, Qlikview)