Job Description
The Intel Platform Solutions Group is looking for a skilled digital experience strategist to develop, implement, and manage online experiences that articulate the value of FPGA products, technologies, and solutions, and help our global audience make business decisions. This role will work closely with their digital counterparts, UX strategists, business unit stakeholders/subject matter experts, marketing strategy teams, creative teams and external agencies as well as Publishing, IT and Geo stakeholders. POSITION RESPONSIBILITIES � This role will manage several projects concurrently and will be required to effectively balance competing priorities and tight deadlines. � The individual in this role will help lead the planning, design, and implementation of the taxonomy and information architecture for the PSG Digital Experience on Intel.com. � Responsibilities include the creation of taxonomic models, data models, data flow diagrams, vocabulary standards, and metadata management designs. � Identify requirements through research and analysis of user needs, preferences, objectives, and data available on how users consume content. � Plan information architecture, create use cases, prepare data models, and design information structure, data flow, and navigation. � Define, manage and influence digital taxonomy for the PSG Business Unit � Ensure that digital content is appropriately tagged and has correct metadata for SEO � Collaborate with analytics team to analyze site usage and metrics reports (Adobe Analytics) and make suggestions for improvements to navigation, hierarchy, and site structure. � Contribute and guide content management best practices. � Educate stakeholders on an ongoing basis to champion taxonomy process, workflows, and implementation frameworks. � Serve as resource to content management teams in metadata implementation, content meta tags, html page tags, and keywords. � Drive continuous improvements on IA processes, models, and taxonomy
QualificationsBASIC QUALIFICATIONS � Bachelor's degree. YEARS OF EXPERIENCE: � 5+ years of experience in a similar role � 5+ years' experience with website projects and program management. � 3+ years of Experience in B2B or B2C digital marketing. SPECIALIZED SKILLS OR EXPERIENCE: � Experience with large content management systems such as Adobe Experience Manager (AEM), Adobe Analytics, Synaptica, Coveo etc. DESIRED/PREFERRED QUALIFICATIONS: � Demonstrated knowledge of controlled vocabularies, classification, data mapping, ontologies (relationship of terms), and taxonomies (hierarchy). � Experience assessing user needs (through use cases, journey maps, evaluation of analytics data, and UX research), developing sitemaps, doing content audits, creating metadata maps, and structuring content. � Experience analyzing large volumes of data from analytics tools (Adobe Analytics) and multiple databases, and making data-driven decisions to define navigation, product assortment, and increased discoverability. � Ability to work effectively in a constantly changing and sometimes ambiguous environment, make decisions quickly, manage simultaneous projects, and work with many stakeholders across internal groups and geographies � Solid understanding of user experience, search engine optimization (SEO), information architecture, knowledge organization, metadata, and descriptive cataloging. � Proven ability to create, develop, and manage taxonomies for complex websites with cross-functional business partners. � Logical and analytical, with a strong attention to detail and adherence to overall strategy, as well as good communication skills and the ability to influence others. � Proven experience managing complex matrices and process improvement and quality � Strong collaboration within large, complex organizations � Ability to conceptualize business problems, execute solutions, and present findings in a simple manner � Exceptional organizational and communication skills � Knowledge of AEM components, templates and functionality � Experience with analytics tools such as Adobe Analytics
Inside this Business Group
The Programmable Solutions Group (PSG) was formed from the acquisition of Altera. As part of Intel, PSG will create market-leading programmable logic devices that deliver a wider range of capabilities than customers experience today. Combining Altera's industry-leading FPGA technology and customer support with Intel's world-class semiconductor manufacturing capabilities will enable customers to create the next generation of electronic systems with unmatched performance and power efficiency. PSG takes pride in creating an energetic and dynamic work environment that is driven by ingenuity and innovation. We believe the growth and success of our group is directly linked to the growth and satisfaction of our employees. That is why PSG is committed to a work environment that is flexible and collaborative, and allows our employees to reach their full potential.
Bangalore, KA, IN
